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SPTTED
All work

EXPERIENCE LED BY THE TEAM BEHIND SPOTTED

Honda × MLB · Houston Astros suite program · full home season

Honda met 6,500 in-market car buyers in person — every home game, all season.

Houston Astros · Minute Maid Park · suite-level hospitality · every home game of the season.

Honda × Astros program — scan a code, create a personalized trading card, and hand over contact information the fan agreed to share.
Honda × Houston Astros — scan to play → get the fan's contact information → personalized card

Who we reached

Suite and club-level fans at a major-market ballpark — the people most likely to be shopping for a premium car.

The challenge

Honda's best buyers were already in the room. They just needed a reason to hand over their name.

Honda's best buyers are hard to reach online but easy to find in person — well-off, shopping for a nicer car, and sitting together in the suites and club levels of a big-league ballpark.

A logo on a scoreboard does not get you a name. A branded giveaway does not get you a phone number.

Honda needed to turn that in-person access into a steady list of real car shoppers — with permission to follow up — captured at every home game.

The program

We turned premium hospitality into a way to meet real buyers.

One team, one Honda-branded experience, run at every Astros home game. Suite guests made their own personalized Astros trading card, with the Honda logo front and center. To get the card, they gave us their name, email, and phone — with permission to be contacted. That information flowed into Honda's system in real time, tagged by which car they were interested in and where they lived, and reached the nearest Honda dealer within 24 hours.

How it worked

Three simple steps. One season. A list of buyers Honda did not have to pay ads for.

  1. 01

    Guests played

    Suite guests stepped into the Honda-branded experience and made their own personalized Astros trading card. Premium content, Honda front and center.

  2. 02

    We got their information

    Every card came with a real opt-in. Name, email, phone — all given with permission, all in Honda's system in real time.

  3. 03

    Dealers followed up

    Leads were sorted by which car the guest cared about and where they lived. The right Honda dealer got that contact within 24 hours of the game.

The insight

“Suite guests don't answer ads. They answer to an experience worth having. Honda gave them one — and walked out of the season with 6,500 buyers it could actually call.”

The results

A full season of buyers Honda could actually call.

  • 81
    Home games worked

    Every game, all season — no drop-off.

  • 6,500+
    Real leads captured

    Names, emails, phones — with permission.

  • 100%
    Suite coverage

    Every suite, every home game.

  • $0
    Extra media spend

    Every lead came from being there in person.

The next program on this page should be yours.

Show me the opportunity