ONE ACCOUNTABLE PATH
From opportunity to operating scale.
Spotted ties together the growth idea, the case for funding it, the proof in market, and the decision to grow it.
01
IDENTIFY
We find the customer, the time, the place, the behavior, and the unmet need that can build real growth.
02
BUILD THE CASE
We work out what it could earn, what it will cost, what it will take to run, the main risks, and how to prove it.
03
PROVE
We get the access, build the program, launch it in market, and see if the numbers hold up.
04
SCALE
We grow into more markets, more moments, more customer groups, and more parts of the business — and run it more efficiently as it grows.
THE FIRST STEP
Every engagement starts with the Growth Case.
The Growth Case gives the person on the hook for growth a clear picture of the opportunity, where the money is, the program, how it turns into revenue, how it will run, what it will take to fund, the risks, the numbers, and the decision points needed to fund proof in market.
KICKOFF
90 minutes
DESIGN
weeks 1–2
READOUT
week 3
About three hours of your team's time, plus access to the information we need to run the numbers.
What you receive
- The growth opportunity and why it matters
- The customers, where the money is, the times, places, and behaviors that matter most
- The program idea, how we get access, what we ask customers to do, and how it turns into revenue
- How the program will run — people, technology, equipment, hosts, logistics, and back-up plans
- What it will take to fund it, the assumptions behind it, what it depends on, and the main risks
- How we will measure it and what good looks like
- A base case, a target case, and an upside case
- A 90-day plan to prove it, with clear decision points for scaling
DECISION STANDARD
If the numbers do not add up, the Growth Case should say so.
Why the real world? See the numbers.
The case for the real world →