Built for the real world
Strategy that can survive the field.
Spotted identifies where a brand's most valuable customers gather, secures the right opportunities to reach them, and operates recurring programs that turn those moments into measurable customer growth.
Why Spotted exists.
The real world is a growth channel, not an event. Spotted exists to sell it as one: a product a brand buys the way it buys any other channel - one team, one calendar, running all year. Programs that run like that build muscle. Every stop makes the next one better, and the customer list grows every month. Real-world growth, as dependable as any line in the budget.
Customer economics
We start with the customer and what the business needs them to do — not the vehicle, the venue, or the activation idea.
Product + operations
Our team builds the interactive technology and runs the field work together, so the experience and the way it actually runs are designed as one thing.
The operating system
Built across more than 10,000 event activations: planned, staffed, shipped, set up, run, and recapped. For hundreds of brands, with reconnaissance for the White House.
The people behind the system.

Sean Strother
Co-Founder & CEO

Joe Matthews
Co-Founder & President

Tom Ketola
Head of Technology

Artem Filatov
Senior Software Engineer

Daniel Sliwa
Director of Live Production
Prepared before it becomes visible.
The best field work looks easy because the hard work already happened. Spotted handles the details before customers ever see the program.


Help real brands and real people build valuable relationships in the real world.