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SPTTED
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EXPERIENCE LED BY THE TEAM BEHIND SPOTTED

Aperol × festival season · 14 markets · February to October

Aperol turned “Join the Joy” into something you could scan, play, and share.

14 markets · Coachella and other major festivals · managed bar nights · February through October.

Aperol Spritz Join the Joy program — scan to enter, play with the interactive spritz recipe, and share a branded photo.
Aperol Spritz — scan to enter → join the joy → share the moment

Who we reached

Festival-goers and the aperitivo crowd — the people most likely to become regular Aperol Spritz drinkers.

The challenge

A pour makes a customer for one drink. Aperol needed customers we could reach again.

The Aperol footprint at festivals was already beautiful — premium build, trained staff, cold spritzes. But a sample ends when the glass is empty, and the brand walked out of every market with no record of who showed up.

The job: turn a 90-second sampling moment into a shareable, trackable relationship — without asking anyone to download anything.

The program

We turned the Aperol footprint into a place worth stepping into.

A code on the branded orange tables opened an interactive Aperol experience on the guest's own phone — no app to download. The Aperol world filled the screen: a branded archway, floating oranges, and a walk-through of how to make an Aperol Spritz. Every guest left with a branded photo built to post. One program, run the same way at big festivals and managed bar nights across 14 markets from February to October.

How it worked

Scan. Play. Share. A sample became a customer we could reach again.

  1. 01

    Scanned

    A code on the orange tables opened the experience on the guest's phone. No download.

  2. 02

    Played and shared

    Guests stepped into the branded scene, learned the Spritz, and grabbed a Join-the-Joy photo built for Instagram and Stories.

  3. 03

    Captured

    Every visit came with an age-verified opt-in and a way to reach the person again — turning a sample into a relationship.

The insight

“A pour gives you a sip. A scan gives you the relationship. Aperol stopped renting attention festival to festival and started owning the audience.”

The results

A footprint that kept working after the crowd went home.

  • 29,000+
    Verified opt-ins

    Age-checked, given with permission.

  • 350+
    Program days

    14 markets · festivals and bar nights.

  • 6.8M
    Organic impressions

    From fans sharing the photo and the scene.

  • $0
    Extra paid media

    All shared by the people who were there.

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