NOW BOOKING · ONE PARTNER ONLY
Tailgate Season.
College Saturdays and NFL Sundays, August through January. The biggest recurring crowds in America, in a parking lot, three hours early.
This program belongs to one brand. The first partner sets the calendar.
The audience
The people in the lot.
Most tailgaters work at least three games a season — the same lots, the same people, all fall.
69,478
Average NFL game attendance, the highest of any league in the world.
Published league figures
100,000+
Saturday crowds at Michigan, Ohio State, Penn State, Tennessee, Texas, LSU, Alabama.
Published attendance figures
What it is
The game-day tradition program.
The game-day tradition program — the photo moment in team colors, the fan card, the rivalry-week challenge. Proven across three schools' colors in our team's GEICO alumni work: same program, every market's identity. See the GEICO story.
A representative season
The fall route.
| Window | Activity |
|---|---|
| Aug–Jan · 8–10 college home slates + 4–6 NFL markets | Two crews, alternating Saturdays and Sundays. |
THE FOLLOW-THROUGH
Capture → Enrich → Nurture → Prove
Most event marketing ends when the tent comes down. Ours starts there: every contact is verified on site, enriched into a full profile, and entered into a follow-up program we run on your behalf — so the program hands you customers and the numbers to prove it.
One partner owns it
The tradition, the fan card, the list, and the season belong to a single brand:
- An insurance brand — because it already worked: alumni captured at the home game, discount in hand.
- An auto brand or dealer group — because the truck backed into the tailgate spot is the most emotional vehicle purchase in America.
- A QSR or beverage brand — because game day is a feeding event, and the tailgate is where the order gets placed.
- A regional bank — because college loyalty is geographic, and so are your branches.
- Whichever brand signs first, the season is theirs.
The return
Illustrative season model.
Illustrative model at a representative annual program investment; your numbers are built in the Growth Case.
| Game days | 60–80 a season |
| Verified fans per day | 300–600 |
| Verified fans, full season | 25,000–40,000 tagged by team, alumni status, and market — the team's GEICO program captured 25,000 a year, so this is a proven number, not a guess |