NOW BOOKING · ONE PARTNER ONLY
The Race Day Tour.
Premium racing simulators that work the biggest race weekends in America — and then go wherever your best customers and clients gather next.
This program belongs to one brand. The first partner sets the calendar.
The audience
The people on race weekend.
Race fans skew male, high-income, and hard to reach with ads — and they stand in line for a good simulator.
275,000–450,000
Fans at a single US Formula 1 race weekend — Austin drew 450,000 over three days in 2025.
Published attendance figures
1,000
Verified fans a day at a public race-weekend stop.
Spotted operating model
What it is
A fleet that travels with your calendar.
A fleet of professional racing simulators in a premium branded footprint. Guests race, get a live score, a leaderboard spot, and a personalized driver card — the sign-up moment. Every driver leaves a verified contact with permission.
Two ways it works
Public weekends
Race markets, festivals, fan zones: mass capture, about 1,000 verified fans a day, 3,000 a race weekend.
Private days
Conferences, trade shows, corporate campuses, client entertainment: fewer people, higher value. The simulator is the reason your prospect stays twenty minutes at your booth or your dinner.
A representative season
Representative season — the partner's calendar is set at kickoff.
| Window | Activity |
|---|---|
| Spring · Race weekends and fan festivals | Miami race week, regional motorsport events. |
| Summer · Public circuit | Fan zones, festivals, corporate campus days. |
| Fall · Peak race season | Austin race week, conference season (major trade shows). |
| Winter · Private season | Client entertainment, holiday hospitality, kickoff summits. |
THE FOLLOW-THROUGH
Capture → Enrich → Nurture → Prove
Most event marketing ends when the tent comes down. Ours starts there: every contact is verified on site, enriched into a full profile, and entered into a follow-up program we run on your behalf — so the program hands you customers and the numbers to prove it.
One partner owns it
The fleet, the driver card, the list, and the calendar belong to a single brand. Who it works for, and why:
- An auto brand — because the person who just set a lap time is telling you exactly what they drive and what they want to drive.
- A financial or fintech brand — because speed, data, and decision-making under pressure is your story, told as a game.
- A B2B technology brand — because your buyers are at the same conferences the simulators are, and nobody remembers booth 4417 — they remember their lap time.
- A spirits or watch brand — because racing is the most premium-coded sport on earth and the paddock look travels.
- Whichever brand signs first, the fleet is theirs. Everyone else waits.
The return
Illustrative season model.
Illustrative model at a representative annual program investment; your numbers are built in the Growth Case.
| Public weekends | 12–15 a year |
| Private days | 15–20 a year |
| Verified fans per public weekend | ~3,000 |
| Verified fans, full year | 40,000+ |
| Plus | The pipeline math of every private event — meetings held, follow-ups booked. |