NOW BOOKING · ONE PARTNER ONLY
The Après Circuit.
December through March, resort to resort. The one deliberately seasonal program on this page — because for this audience, the season is the point.
This program belongs to one brand. The first partner sets the calendar.
The audience
The people on the mountain.
Ski families are the highest-income vacation audience in sports — lift tickets, lodging, and gear price out everyone else. And they're captive: on the mountain all day, in the village all evening, in a great mood.
61.5 million
US skier visits in the 2024–25 season.
National Ski Areas Association
What it is
The base-village presence.
A premium base-village presence — the warming lounge, the photo moment at the fire, the mountain-day personalized keepsake that signs the family up. Runs Thursday through Sunday at a rotating circuit of destination resorts.
A representative season
The winter route.
| Window | Activity |
|---|---|
| Dec–Mar · 14–16 resort weekends | Vail, Park City, Breckenridge, Tahoe, Aspen, Jackson Hole, Big Sky, Stowe. |
THE FOLLOW-THROUGH
Capture → Enrich → Nurture → Prove
Most event marketing ends when the tent comes down. Ours starts there: every contact is verified on site, enriched into a full profile, and entered into a follow-up program we run on your behalf — so the program hands you customers and the numbers to prove it.
One partner owns it
The lounge, the keepsake, the list, and the winter belong to a single brand:
- A luxury auto brand — because the resort parking lot is full of your competitors' SUVs and the mountain road is your proving ground.
- A wealth or private-bank brand — because a family that skis Vail is a family with assets to manage, met on vacation instead of through a gatekeeper.
- A premium travel or credit card brand — because these are the customers who put $30,000 of annual travel on one card, choosing whose.
- An outerwear or gear brand — because they're wearing the category all day and the fitting room is the sign-up.
- Whichever brand signs first, the winter is theirs.
The return
Illustrative season model.
Illustrative model at a representative annual program investment; your numbers are built in the Growth Case.
| Resort weekends | 14–16 |
| Verified guests per weekend | 500–900 |
| Verified high-income households, one winter | 8,000–13,000 |